The Best Booking Engine
If you are a hotel with a website but no way for a customer to book other than to phone or email you, then you should seriously think about adding a booking engine. 3 ways that you will benefit, firstly by reducing the admin needed around bookings coming though the website, increasing conversion of the traffic coming to your website and cutting out booking bleed where customers will go back to book on an OTA, because they can do so without making contact with the hotel.
Secondly, you will also be able to convert billboard traffic coming from those partner OTA’s and stop them going back to book there, why is this important? No commission on those bookings and you can get up to 40% additional traffic from the OTA’s, converting via your booking engine means no commission to the OTA’s, and potential to create a loyal direct customer.
Thirdly, you will be open 24/7, to take bookings whenever your customers want to make the booking, if you have a hotel popular with international customers in different time zones, they will be able to book at a time that is right for them,